Last week, the formation team travelled to Victoria, British Columbia to attend the annual Canadian Women in Medicine (CWIM) Conference, a landmark event for thousands of women in medicine. Now in its fifth year, the CWIM Conference was created in order to provide additional support to women physicians throughout the year by way of advocacy, mentorship, and social/charitable events.
Offered to attendees both in person and virtually, the conference included onsite workshops & events led by prominent female physicians from all over the country.
As an event sponsor, the formation team arrived with an interactive exhibitor booth for attendees to visit, learn more about the brand, and have the opportunity to find their form. We brought countless scrub sizes, forms, and collections, as well as scrub caps and masks for attendees to view or purchase.
For interested members, the formation team was taking custom measurements and matching members to their perfect scrub form and size. Attendees could then use our custom change room to try on the scrubs, decide which style they prefer, and place orders to be delivered to their home.
We gained such valuable insight from the CWIM attendees, and were happy to help so many women find their form.
Our team had such a great time meeting so many of you, looking forward to 2023!
We got this,
- the formation team